Facebook Audience Network
Advertising Platform · 2014

Facebook began accumulating more mobile ad inventory than places to show them.
The Audience Network was Facebook's solution for offering more ad placements for advertisers while helping third-party apps monetize using targeted Facebook advertising.
Taking into account the existing Facebook ad guidelines, I was responsible for creating the Audience Network standard mobile ad formats as well as native ad design guidelines for third-party developers.
My Role
- Visual Design
- Design Guidelines
- Production Support
Other Team Members
- Vijaye Raji, Engineering Manager
- Tanya Chen, Software Engineer
- Song Qian, Software Engineer
- Jenny Abrahamson, Software Engineer

Interstitial Ad Format, Landscape Mode

Portrait Ad Format Specifications

Landscape Ad Format Specifications